1. Focus on core applications
It's easy to be tempted by how many other applications a machine can perform. A good all-rounder is an eclectic machine in almost every way. Just because a machine can carve and cut doesn't mean it can do both functions well. Machines designed for a specific purpose will always perform the core application better, so it is not surprising that Ortur lasers cutters cut better than laser engraving machines, and vice versa.
2. Throughput is the key to business success
Even if your business volume is low now, production speed is critical. Higher throughput offers the opportunity to lower selling prices, improve margins, and deliver faster. These three elements are the key to developing the Ortur lasers engraving business.
3. Consider the true cost of ownership
Laser engraving machine is a long-term investment; However, most buyers primarily focus on the purchase price. The actual cost of a machine should be judged by the cost of ownership over its entire working life, which for a good machine is about 10 years. Typically, cheap machines are much more expensive to own through replacement parts, excessive maintenance, and lower output quality/productivity. The best indicator of a high cost of ownership is a machine built with consumables, so be wary of sales hype such as "easy to replace" or "low cost to repair."
4. Technology first, brand second
We often see rows of Ortur lasers engraving machines of the same brand installed throughout the workshop, simply because the buyer's purchase is based on brand loyalty rather than technical know-how. If a brand can provide the right machine for the job, then brand loyalty certainly has many advantages, however, the performance of the technology should be more important.
If we all stuck to buying only brands, we'd be carrying Nokia or MOTOROLA phones in our pockets even today. It is often newer and sometimes smaller companies that provide innovation, simply because they have to to enter the market or even survive. Before you buy, take a good look at what else low-name brands have before thinking about buying what you're used to. Looking beyond page 1 of Google can save you a lot of money.