The global car air freshener market size is predicted to expand at a CAGR of over ~3.6% throughout the forecast period of 2022-2032. It is expected to be valued at US$ ~3,178.2 Million by the end of 2032 and reach ~US$ 2,233.7 Million in 2022.

One of the key factors influencing growth in the car air freshener market is the expansion of product portfolios and the types of fragrances offered by key players in the market. The highly fragmented consumer preference in terms of product type, form, and fragrance type is evolving exponentially. Introduction of a wide range of fragrances on the back of increased innovation is also aiding towards growth since the last few years.

Leading manufacturers in the market are offering products ranging from strong fragrances to elegant aromas, which is further attracting consumers based on their independent personality. In recent years, consumers have become increasingly particular about the products that they use. To cater to this increasing trend among consumers, manufacturers are infusing their products with naturally derived ingredients.

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Another key factor influencing growth in the automotive air freshener market is the innovation and development of eco-friendly products. Numerous players operating in the market are displaying their products as sustainable in order to attract the young generation, which is highly inclined towards the sustainability and eco-friendly factor. A large number of brands are expanding their product lines by manufacturing new ones with the help of natural ingredients.

For instance, Aroma Car offers its product Cellulose scented hanging freshener, which is scented with a liquid fragrance. The company claims it to be inspired from nature, and offers it in the shape of a leaf which is appealing to an increasing number of consumers. Such branding and promotional strategies are helping these companies to grow their product portfolios and subsequently, increase their market presence.

Key Takeaways from the Car Air Freshener Market Study

The Europe and North America region together are anticipated to hold a major share of around ~43% in the global car air freshener market.

The India and China market are anticipated to witness a growth rate of around ~4% and ~8.2%, respectively, during the forecast period.

Leading players in the global market for car air fresheners are estimated to account for approximately ~10-15% of the total market share.

Based on product type, the hanging segment is estimated to exhibit a CAGR of around 5% during the forecast period.

In terms of price range, the medium segment is likely to hold a significant share of around 50% in the car air freshener market.

“Manufacturers are investing huge sums in the expansion of their product lines and product innovation to cater to sustainability demand from consumers. Some of the key players are also focusing on new ways of presenting eco-friendly products in the international market.” – Says an FMI analyst

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Competition Landscape: Car Air Freshener Market

Leading manufacturers of car air fresheners are focusing on innovation & development of new car air fresheners. Major players present in the car air freshener market are Procter & Gamble Co., Car-Freshener Corporation, California Scents, Church & Dwight Co. Inc., Godrej Household Products, Reckitt Benckiser Group Plc, Amway, Kobayashi, Liby, Houdy, Farcent, and Jiali among others.