The meal kit delivery services market is poised to reach a valuation of US$ 14.63 Bn in 2022. Sales are projected to increase at a 15% CAGR, with the market size reaching US$ 59.2 Mn by 2032.

Demand for the vegan and plant based food industry is fuelled by growing consumption of vegan and plant based food products’ health benefits. Also, growing preferences for vegan or plant based meals will create conducive environment for meal kit delivery services market players.

For instance, in 2021 Freshly Inc. purchased the country's leading provider of vegan meals, Green Chef, a meal delivery service. More focus is placed on sustainable ingredients by the company Green Chef.

The company places a strong emphasis on offsetting 100% of its distribution- and operations-related carbon emissions in addition to procuring and using ingredients in sustainable forms. Consequently, the market for food delivery kits services in the United Kingdom is anticipated to be driven by competitors' efforts to emphasise sustainability more.

Particularly in the UK, consumer expenditure on food boxes and meal packages has significantly expanded. Also, the rapidly expanding demand for meal delivery kits in both urban and rural areas is expected to boost sales of meal delivery kits in the coming years.

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Key Takeaways from the Meal Kit Delivery Services Market Study

By offering type, heat and eat segment is expected to witness highest growth over the forecast period (2022-2032)

In terms of meal type, vegan segment will gain traction through 2022 beyond

By sales channel, online segment is expected to witness robust growth between 2022 and 2032

Australia is expected to dominate the Oceania meal kit delivery services market on the back of growing trend of veganism

India is expected to witness fastest growth in South Asia meal kit delivery services market backed by the presence of leading food delivery chains

 “Increasing health consciousness has further encouraged the players operating in the delivery of meal kits services market to expand their meal offerings to include vegan and plant-based meals in their offerings. This is anticipated to boost the market over the forthcoming decade”, says an FMI analyst.

Who is winning?

Key players are undertaking extensive efforts to promote their meal kit delivery services. Market players are focused on undertaking promotional strategies to voice out their service penetration in different markets.

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Some of the major players present in the meal kit delivery services market are Blue Apron LLC, Freshly Inc., Hello Fresh Group, Sun Basket, Relish Labs LLC, Gobble, Marle Spoon Inc., Purple Carrot, Hungryroot and among others