The global premium cosmetics market is projected to have a high-paced CAGR of 6.14% during the forecast period. The current valuation of the premium cosmetics market is US$ 116.23 Bn in 2023. The value of the premium cosmetics market is anticipated to reach a high of US$ 210.92 Bn by the year 2033.
Due to greater public awareness of premium ingredients and their positive effects on the skin, consumers' preferences for conventional or mass-produced cosmetics are shifting away from premium skincare and towards more expensive alternatives. Additionally, the growing use of beauty and personal care products for aesthetic purposes by millennials and Generation Z, as well as people checking out and buying products online while on the go because of smartphones and increased Internet penetration, are anticipated to drive the premium cosmetics market share during the forecast period.
One of the main factors affecting the market for premium cosmetics is digitalization. Social media and the internet are becoming more and more common, which is a crucial channel for brand recognition. A developing trend in cosmetics is personalization consumer trend, aided by the flood of information available online.
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Through new ingredients, cutting-edge performance, and attractive packaging, key brands are focused on redefining luxury cosmetics. Key players are also dedicated to animal welfare, having created the vegan replacements for carmine, which is likely to generate market opportunities and expand the global premium cosmetics market size. Regulations on the manufacture and use of premium personal care products have been established by the European Commission Cosmetics Directive (ECCD) and various state government bodies. On the other hand, the China Food and Drug Administration (CFDA) does not permit the use of new unregistered ingredients.
Consumer preferences for imported and branded cosmetics are influenced mostly by brand name, product safety, and price. The availability of a diverse selection of products, together with increased disposable income, is expected to fuel the premium cosmetics market size in the foreseeable future. The increased demand for natural cosmetics is likely to drive the premium cosmetics industry ahead. People feel that natural ingredients are safer for both human health and the environment because chemicals like parabens, phthalates, and sodium lauryl sulfate have been linked to health hazards.
However, the availability of counterfeit cosmetic products, as well as tight government regulations on cosmetics, are projected to impede the growth of the worldwide premium cosmetics market during the forecast period. Moreover, the high cost of premium cosmetic products may restrain the market.
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Key Takeaway:
During the forecast period, North America is expected to account for the largest share of the global premium cosmetics market. The market in this region is expected to rise owing to the growth of innovative technologies has resulted in the creation of AI-powered mobile applications. Furthermore, key companies are committed to redefining luxury cosmetics through innovative formulae, cutting-edge performance, and appealing packaging.
Throughout the anticipated time, it is expected that the Asia Pacific vitamin supplements market will expand quickly, particularly in South Korea and India. This is explained by the fact that businesses in the high-end cosmetics industry heavily rely on digital marketing strategies and social media advertising. Furthermore, the companies use high-quality components rather than fake or synthetic additions.
The "skincare" product category is anticipated to generate the most money throughout the course of the forecast year due to rising usage of body lotions, sunscreens, and skin-brightening products.
As the use of network access or Wi-Fi connectivity to make purchases of goods becomes more widespread, the "online" distribution channel type dominates and has a sizable share of the market.
Recent Developments:
In 2022, Lancôme, a luxury cosmetics brand, was brought back to India by L’Oréal India. The company is considerably closer to Indian consumers than Lancôme due to the popular Advanced Génifique Youth Activating Serum, Teint Idôle Ultra Wear Foundation, and La Vie Est Belle Fragrance.
In December 2021, L’Oréal signed an agreement to acquire an American skincare company, Youth to the People. This company is California based Skincare Company.