As per the latest findings of Future Market Insights, Asia-Pacific tourism revenue is expected to be US$ 138,345.6 Million by the end of 2023. In the long-term, the Asia-Pacific region tourism is estimated to reach at around US$ 414,579.0 Million in 2033.

Religious tourism is one of the earliest forms of tourism in the Asia Pacific region. Religious tourism has become a much larger and widely segmented industry in the recent years. Most of the communities believe that religious tourism is only applied to major pilgrimage destinations. However, religious tourism is not destination oriented.

Religious tourism not only means travelling to holy destinations; it could also mean as travelling for a humanitarian cause. Religious trips can be a prime objective of the journey, but it can also be a part of a voyage to a destination with other attractions as well. It is not necessary that a traveller should belong to some religion to travel to a particular religious spot.

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Religious tourism is one of the fastest growing segments of the travel and tourism industry in the Asia Pacific region. There are mainly two kinds of tourists of religious travel in the Asia Pacific region. One – domestic tourists who have a spiritual attachment with the destinations in line with their religious beliefs and two – foreign tourists who have the curiosity to experience a spiritual experience different from their own.

Religious tourism can be divided into several categories such as religious retreats, pilgrimages, leisure vacations, conventions and rallies, faith-based camps, monastery visits and guest stays, and other religious tourist attractions.

Religious Tourism in Asia Pacific: Drivers and Restraints

Religious tourism helps bring people together for a common cause to admire and protect the heritage of the religion. Religious tourism in the Asia Pacific region is increasing every year due to the growth in the number of domestic and international travellers.

The continuous growth in the Asia Pacific religious tourism industry is attributed to the political stability and increase in income levels of the emerging middle-class population. Most of the developed spiritual destinations in the Asia Pacific region have world-class transport infrastructure, outstanding human resources, and a high degree of ICT readiness, which are driving tourism activities in these destinations.

The increasing willingness of consumers for more authentic experiences and engaging themselves in the cultural and spiritual traditions associated with a particular religion is driving the religious tourism segment in Asia Pacific. Other prominent growth drivers include the high growth in the overall tourism industry in Asia Pacific, emergence of several tourist segments such as national and regional tourist boards and the combined efforts of various travel service providers to extend traditional tourist seasons.

Several tourist companies and boards are promoting religious tourism, which is expected to drive the overall tourism industry in this region. The growing global culture where people seek more diversification within a tour and more unusual holidays is further acting as a strong driver for religious tourism in Asia Pacific.

There are several destinations in India that suffer from short but intense seasons. These intense seasons affect the dynamics of the regions for the rest of the year. The heavy seasonal rush to such destinations puts serious pressure on the local transport infrastructure. In many cases, harsh weather conditions cause heavy rainfalls, landslides, and road blocks and even loss of lives.

This factor is expected to act as a major challenge for the religious tourism industry in Asia Pacific. In this era of plastic, an excessive use of plastic and inefficient waste disposal services are causing the problem of waste management in some of the religious destinations. Further, another problem is air and water pollution due to the large number of travellers and vehicles present at religious locations. These factors act as a challenge for the growth of the religious tourism industry in the Asia Pacific region.

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Religious Tourism in Asia Pacific: Key Destinations

There are a lot of sites in Asia Pacific that have gained a lot of importance for religious tourism. There are many places and ancient sites in this region that have a religious influence but have been abandoned long back. Some of the important places in Asia Pacific where religious tourism is practiced are listed below:

Senosji temple, Tokyo

Varanasi, India

Takstang Monastery, Bhutan

Shwedagon Pagoda, Myanmar

Bodh Gaya, India

Wat Phra Kaew, Bangkok

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