Big Data Analytics in Retail Market: From Research to Real-World Applications

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Growing need to enhance customer experience with personalized offerings and increasing demand for price optimization in the retail industry is driving big data analytics in retail market growth.

The Global Big Data Analytics in Retail Market report contains historical, current, and forecast estimation of the revenue generation and profits for each segment and sub-segment of the Big Data Analytics in Retail market in each key region of the world. The report additionally sheds light on the emerging growth opportunities in the business sphere that are anticipated to bolster the growth of the market.

Furthermore, the report is attuned with the latest market changes and economic landscape with regard to the currently unfolding COVID-19 pandemic. The crisis has affected the demand and supply pattern, as well as the trends of the industry. It has also brought an economic slowdown that has affected the business of the key manufacturers of the industry. The report estimates the impact of this crisis on the current scenario and future prospects and provides a post-COVID market scenario.

The global big data analytics in retail market reached a market size of USD 4.56 Billion in 2020 and is expected to register a robust CAGR of 21.2% over the forecast period, according to latest analysis by Emergen Research. Growing need to enhance customer experience with personalized offerings in the retail industry is among some of the key factors expected to drive growth of the global big data analytics in retail market during the forecast period. Retail businesses analyze in-store surveillance recordings and data from sensors to enhance consumer experience. Retailers calculate how many buyers tend to move to a storage area and better represent the products individuals are more likely to choose initially. It is not a modern idea that retailers purposefully plan their layout, thus letting customers come away with far more products than they initially planned to purchase. In addition, increasing demand for price optimization in the retail industry is expected to further augment growth of the global big data analytics in retail market during the forecast period. Big data analyticsoffers retailers an edge when it comes to selling items. Precise trackingcan help retailers to identify trends. Retailers can schedule placement of different products and expect an effective dynamic pricing approach. Increasing use of ERP applications to enhance management in the retail sector is expected to further boost growth of the global big data analytics in retail market going ahead.

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The study further assesses the regional market as well as the international market to garner an insight into the scope of the market. The report also offers estimations and predictions about the market segment and sub-segments exhibiting promising growth in the forecast timeline. The report also provides deeper insights into the technological advancements, industrial landscape, and emerging product and technological developments in the Big Data Analytics in Retail market. It offers fruitful insights into the business sphere to help businesses capitalize on the lucrative growth opportunities.

Key Players Profiled in the Report are:

Oracle Corporation, Zoho Corporation, SAP SE, Qlik Technologies Inc., International Business Machines Corporation, Retail Next Inc., Salesforce.com Inc., Microstrategy Inc., Alteryx Inc., and Fuzzy Logix LLC

The report, additionally, offers a comprehensive SWOT analysis and Porter’s Five Forces analysis to offer a better understanding of the competitive landscape of the industry. It also covers strategies adopted by prominent players such as mergers and acquisitions, collaborations, joint ventures, product launches, and brand promotions, among others. The report aims to offer the readers a holistic understanding of the relevant features of the industry.

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Analysis of the segments and their growth projection is carried out by extensive historical and current analysis of the market scenario. Further, the report offers details about the factors and features of the Big Data Analytics in Retail market expected to boost the growth of the industry in the coming years.

Big Data Analytics in Retail Market Segmentation:

  • Component Outlook (Revenue, USD Billion; 2021–2028)

    • Services
    • Software
  • Deployment Outlook (Revenue, USD Billion; 2021–2028)

    • Cloud-Based
    • On-Premise
  • Application Outlook (Revenue, USD Billion; 2021–2028)

    • Customer Analytics
    • Sales Marketing Analytics
    • Merchandising Analytics
    • Supply Chain Operations Management
    • Social Media Analytics
    • Others

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Key Questions Answered in the Report:

What is the growth rate of the Big Data Analytics in Retail market? What is the anticipated market valuation of Big Data Analytics in Retail industry by 2027?

What are the key growth driving and restraining factors of the Big Data Analytics in Retail market?

Who are the prominent players operating in the market? What are the key strategies adopted by these companies?

What are the key opportunities and growth prospects of the Big Data Analytics in Retail industry over the forecast period?

Which region is expected to show significant growth in the coming years?

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Thank you for reading our report. Please get in touch with us if you have any query regarding the report or its customization. Our team will ensure the report is best suited to your needs.

About Us:

Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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