The opportunity for people to engage with a brand more deeply and the usage of Twitter cards to increase traffic, leads, and sales make them an intriguing breakthrough for businesses. Now is the ideal time to begin utilizing this powerful Twitter tool, if you aren't already including them in your company's entire social media plan. What are Twitter cards, and How are they used?
You can use the information in this post to put Twitter cards to use for your own content. They're simple to use, and you'll start reaping the rewards right away.
What is a Twitter card?
Here is an explanation of what is a Twitter card in case you were curious.
A tweet may contain attached content called a "Twitter card."
Therefore, if the website in issue has the correct code in place (more on that below), a preview of that content is displayed in the Tweet when you share a link. Even though there are two different styles, or sorts, of Twitter cards for doing so, Twitter cards aren't merely for providing straightforward links to web pages. Twitter cards can be used to share media like audio and video as well as applications.
Which Twitter Cards should I use?
Users who Tweet links to your material will automatically have a "Card" attached to the Tweet that is accessible to all of their followers by adding a few lines of HTML to your website. There are only seven brief lines of code required.
What types of Twitter Cards are available?
There are seven distinct types, each of which contains a different type of information:
- Summary Card: Title, summary, image, and attribution of the Twitter account.
- Summary Card with Large Image: Similar to a Summary Card, but with an image that is the main focus.
- Photo Card: A card with just a picture. Twitter can display photos with a maximum resolution of 560x750 pixels.
- Gallery Card: A card showcasing a quartet of pictures.
- App Card: A card containing information about a direct download mobile app.
- Player Card: A card for supplying media (audio, video).
- Product Card: A Card designed to hold product information.
Twitter Cards: How to Use Them
Twitter Cards aren't really used within the Twitter user interface to a big level. Instead, users must add code to the material they want to put in a card in order to generate them.
The user must first add some Twitter Cards code to the web page's information before linking to it. After that, every time the web page is loaded into a tweet, Twitter will recognize the Twitter Cards code. The user only needs to add the link to the tweet as usual, and it will automatically publish in the appropriate Twitter Cards format.
The advantages of Twitter Cards
The benefit of Twitter Cards to your social media visibility and presence is fairly clear.
- Extra Clickable Content
- More power over your own branding
- More retweets, shares, and likes:
- More possible backlinks
However, this Meta tag may also indirectly increase your SEO visibility.
How? A Twitter user may decide to link to your information on their website if they click on it and think it is valuable. That link has the ability to increase your website's ranking potential and bring in crucial link equity.
However, if they don't make that first click, they won't ever see your material. Therefore, even though it's not a ranking criterion, using Twitter Cards can lower the barriers to others discovering, clicking on, and sharing your material.
What should I do first?
Twitter claims that implementing Twitter Cards takes less than 15 minutes.
First, decide which card type you want to use.
Then, add the appropriate Meta tags to your page.
Then, to test, run your URL via the validator tool, request authorization for whitelisting if you are working with a Player Card. All the other Cards do not require whitelisting.
After passing the validator test or receiving clearance for your Player Card, tweet the URL and watch the Card appear in the details view below your tweet.
Use Twitter Card statistics to track your progress.
Using Twitter Cards in Ads
The entire process of using Twitter Cards is different when they are used in promoted tweets. Under Creatives Cards from the top-down menu, users of the Twitter for Business interface will find tools to create, view, and modify cards.
In this variation of Twitter Cards, each Card is saved on the Twitter for Business platform and is accessible for repeated usage, acting as a permanent media asset. These Cards can be used in both sponsored and unpromoted tweets, despite the fact that they are created and saved on Twitter's platform for marketers. Visit Twitter for Business for additional information on Twitter Cards for advertising.
At JanBask Digital Design, we've had a lot of fun coming up with several versions of the same Tweet, combining various text copies with various visual components to see which message and visual component works the best. You can utilize Twitter cards for this and contrast the results with uploaded or standard photographs. By doing this, we have discovered innovative pairings that can generate up to 10 times as much engagement as our initial message. Before choosing the winning combination, make sure each variation you generate receives at least 1000 impressions. Once you identify the message combination that works best, you may distribute it in an organic way with your primary Twitter following base.
Pro Tips for Twitter Cards
- Comparing your metrics to industry norms: You can compare your performance by using the network averages for each card type that are included in Twitter Card analytics.
- Test several card types: Since each website is unique, Twitter Card statistics will allow you to determine which cards generate the greatest interaction with your content.
- Activate Influencers: Determined by Twitter Card analytics, you can see which accounts are sharing your material at the fastest rate. Be sure to interact with these accounts to encourage further interaction!
- Keep track of links' clicks and retweets: You may identify trends about the material that is engaging with your audience by keeping track of the specific pages on your website that receive the most interaction on Twitter.
- Use appropriate meta tags: Make sure you are utilizing the Twitter: site meta tag on each of your pages, even if you have previously incorporated Twitter Cards.
You have read everything you need to know about using Twitter cards, including information on the four main types of cards that are available. It's a good idea to explore Twitter Cards. When using cards, there are a few "don'ts" to keep in mind. First, in tweets created with Twitter Cards, utilize hashtags and tags carefully. These elements provide consumers with an additional option for clicking away from the card, which can lower the click-through rate to your intended destination.
Additionally, you ought to refrain from utilizing GIFs in Twitter Cards. GIFs are technically a permitted image format for all sorts of Twitter Cards. Where animated GIFs are used, the Card only displays the first frame. To learn more about using Twitter Cards, you can go and check a United States-based Twitter marketing agency JanBask Digital Design and connect with their expert team. They are providing the best Twitter marketing services to their clients.