Amazon has become one of the most successful companies in the world.
Amazon’s growth resembles that of a flywheel—each step in their growth strategy is a turn in the flywheel that helped the company build momentum and become what it is today.
The model it uses—the amazon flywheel—is not a secret and any seller who understands and applies it can increase their revenue.
Just like an ordinary flywheel, the Amazon Flywheel is designed so that every aspect of the process will help propagate the others, causing a virtuous cycle, which is also another term for it.
