The global maternity pillows market size was USD 565.46 Billion in 2021 and is expected to register a revenue CAGR of 5.1% during the forecast period, according to latest analysis by Emergen Research. Rising incidence of restless legs syndrome is a major factor driving revenue growth of the maternity pillows market. The third trimester of pregnancy is difficult when women first start to feel Restless Leg Syndrome (RLS). Stretching and flexing, which are typically used to alleviate leg cramps, cannot be effective and some prescription drugs that could help with restlessness are not safe to use in pregnancy.
Women who experience this syndrome can find some relief from maternity pillows, as these gently elevate the leg, angling it at a 45-degree for a more pleasant sleep in night. The channels that have been carved into this cushion further ensure that legs remain in the right position even when they are deep sleep. In addition, by stabilizing legs and releasing compression on legs nerves, it significantly lowers the risk of RLS occurring.
The recent in market is increasing use of J-shaped maternity pillows. These pillows resemble candy canes, which have an extra curve at bottom that provides more support between legs and aids in maintaining hips optimum spacing, which supports lower back. Alternatively, one can turn them around and use J-shaped curve directly beneath head. To support the tummy, one can embrace cushion with one leg on top and other tucked underneath. This pillow can also be used as a prop against the back to provide support as they sleep by preventing them from turning over.
Furthermore, the report is attuned with the latest market changes and economic landscape with regard to the currently unfolding COVID-19 pandemic. The crisis has affected the demand and supply pattern, as well as the trends of the industry. It has also brought an economic slowdown that has affected the business of the key manufacturers of the industry. The report estimates the impact of this crisis on the current scenario and future prospects and provides a post-COVID market scenario.
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The report discusses in detail the growth opportunities, challenges, market drivers and restraints, limitations, threats, and demands of the maternity pillows market. The study further assesses the regional market as well as the international market to garner an insight into the scope of the market. The report also offers estimations and predictions about the market segment and sub-segments exhibiting promising growth in the forecast timeline. The report also provides deeper insights into the technological advancements, industrial landscape, and emerging product and technological developments in the maternity pillows market. It offers fruitful insights into the business sphere to help businesses capitalize on the lucrative growth opportunities.
Some Key Highlights From the Report
- The polyester fiber segment accounted for largest revenue share in 2021. One of the most common pillow fillers, polyester fiber, is soft and provides powerful body support. Amount of fiber filling can be changed to alter the firmness of pillow. Although it is a very flexible and useful material, it is not suggested for persons who have dust allergies as it has a tendency to hold onto dust and bacteria and absorb heat. It has a short lifespan, usually only lasting two years. Polyester pillows are soft, velvety, lightweight, and moldable, which effectively compress and fit practically any sleeping position. These pillows are among more well-liked types currently in the market owing to their accessibility and adjustability.
- The C-shaped segment accounted for largest revenue share in 2021. The pillow supports head, tummy, legs, and back and, as its name implies, is shaped like the letter C. This pillow is useful for people who prefer to sleep in a riding position. One can lay their head on top of cushion and slide their back inside the curve. C-shaped pillows provide comfortable support for head, neck, back, and pelvic area and are excellent in easing any pelvic tension and reducing water retention in legs and ankles. These pillows are not the best option who prefer to switch positions or toss and turn frequently throughout the night, as they will need to adjust the pillow with them, when they change sides.
- The E-Commerce segment accounted for a largest revenue share in 2021. The expansion of this market is supported by increase in variety of online services available and quick rise in internet users. Customers use e-commerce websites to avoid the trouble of going shopping in-person, where they can choose from a wide selection of items and take advantage of beneficial bargains and discounts. The way individuals buy and sell pregnancy products, notably maternity pillows, is changing as a result of e-commerce. In addition, E-commerce websites provide a number of advantages over conventional sales channels when comparing them in terms of product availability, price, shipping options, and many other important features. Majority of customers also choose to shop online as it has lower prices than other retailers and physical stores.
Key Players Profiled in the Report are:
Theraline UK, Babymoov, Leachco, Inc., PharMeDoc, The Boppy Company, LLC., Cozy Bump Corporation, Queen Rose, Medela AG, Quilt Comfort, and Pregnancy Pillow Co.
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Furthermore, the report provides a comprehensive overview of the maternity pillows market along with product portfolio and market performance. The report offers key insights into market share, supply chain analysis, demand and supply ratio, import/export details, and product and consumption patterns. To gain a better understanding, the report is further segmented into sections such as product types offered by the market, application spectrum, companies, and key geographical regions where the market has established its presence.
Analysis of the segments and their growth projection is carried out by extensive historical and current analysis of the market scenario. Further, the report offers details about the factors and features of the maternity pillows market expected to boost the growth of the industry in the coming years.
Emergen Research has segmented the global maternity pillows market based on material type, shape, distribution channel:
- Material Type Outlook (Revenue, USD Billion; 2019-2030)
- Styrofoam Ball
- Memory Foam
- Microbeads
- Polyester Fiber
- Buckwheat
- Others
- Shape Outlook (Revenue, USD Billion; 2019-2030)
- U-Shaped
- C-Shaped
- Wedge Shaped
- Full-Length Pillow
- Others
- Distribution Channel Outlook (Revenue, USD Billion; 2019-2030)
- E-Commerce
- Retail Stores
- Hospital Pharmacies
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The report considers the following timeline for market estimations:
- Historical Years: 2019 – 2020
- Base Year: 2021
- Estimated Year: 2030
- Forecast Years: 2022– 2030
Valuable Market Insights:
- The report highlights the latest trends observed in the consumption pattern of each regional segment.
- Extensive market segmentation included in the report helps better understand the revenue and estimated growth of the individual regions.
- The report throws light on the historical and current market scenarios and provides a concise year-on-year growth rate of the global maternity pillows market.
- The report further entails the current market trends, technological advancements, revenue growth, and other aspects affecting market growth.
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